Partnerships · Layer 04

Deals negotiated from the other side of the table

Creator and partner deals get priced against you, because the other side does this every week and you don't. We've spent twenty years in the other seats: building affiliate and lead-gen infrastructure before the playbooks existed, then repping the talent whose rates you're quoted. When we sit on your side, we already know where the money hides.

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Experience across
LendUp logoCopper logoGoDaddy logoPoplin logoAirstreamHunter logoPhonexa logoValidRecord logoJolleyCPA logoFirmPlus logoBrightline Media logoPuzzle.io logo
The programs

Channels you negotiate, not buy

Paid media has a price tag. Partnerships have a negotiation, and the spread between a good deal and a bad one is wider than any CPM. We run these as measured channels: sourced, structured, tracked to the same CAC as everything else.

Creator & influencer partnerships
Sourcing, outreach, negotiation and contract, run as one process. We manage the pipeline end to end and sit in the negotiations that matter, alongside whatever representation a client already has, so no deal stalls because nobody owned the follow-up.
Partner programs
Referral and co-marketing arrangements with real terms: who sends what, who owes what, and how it gets counted. Built into the CRM, not a spreadsheet.
Affiliate programs
Set up from scratch or taken over and cleaned up. Recruitment, terms, approvals, and the payout audit most programs have never had.
Deal pipeline & tracking
Every partnership carries UTMs, codes, or landing pages so it reports into the same CAC as your paid channels. A deal that can't be measured doesn't get renewed on vibes.
The deal work

Where the money hides in a deal

The headline fee is the visible part. The real economics live in the clauses: what you can reuse, for how long, on which channels, and what happens when performance disappoints. This is the work we did for talent, now done for you.

Rate benchmarks
What a creator of that size, in that niche, actually charges, versus what they quote a founder who emails cold. We've built rate strategy from the talent side, so the anchor doesn't fool us.
Deal structure
Flat fees, performance hybrids, and payment schedules that put risk where it belongs. The structure often matters more than the price.
Usage rights & exclusivity
Whether you can run that creator's video as an ad, for how long, and what the exclusivity actually blocks. This is where naive deals bleed, in both directions.
Compliance & disclosure
FTC disclosure, platform terms, and the liability language that keeps a campaign from becoming a legal problem. Boring until it isn't.
Payout audits
Affiliate and partner payouts checked against reality: invalid traffic, duplicate credits, and terms nobody enforced. Recovered money is the fastest ROI in this layer.
The platform

Tracking and payouts, without the network tax

Most partner programs run on a network that takes a percentage of every sale it reports on. That's a permanent tax on a channel you built, and it hands the scorekeeping to the party being scored. We run partner tracking and payouts on our own platform, and we'll operate inside yours if you already have one.

Our tracking, not a network's
Partner links, codes and conversions tracked on our own platform, reporting into the same CAC as your paid channels. No percentage of revenue leaving on sales your program generated.
Payouts & reconciliation
Commission calculation, approvals and payment records in one place, with the terms enforced rather than assumed. Partners get paid on time and on what they actually earned.
Validity & fraud controls
Duplicate credits, invalid traffic, and partners whose conversions don't survive contact with your CRM. Caught before the payout goes out, not in a quarterly review.
Or your existing platform
Already on Impact, PartnerStack or similar? We run the program inside it: recruitment, terms, approvals, audits and reporting. The platform is a preference; the operating discipline is the point.
The edge

We've sat on every side of this table

We were in affiliate and lead generation early, building distribution technology while the category was still being invented, and pieces of that architecture are still running in the industry today. We've built some of the largest partnerships in this space. Then we repped the talent side: rate cards, usage clauses, the whole business behind a creator's yes. Three seats at the same table, and the tooling came with us.

20+ yearsIn affiliate, lead generation, and partnership deal-making
Every sideTalent, brand, and platform, negotiated from each
One pipelineEvery partnership tracked from first conversation to payment
Proof

What this looked like for real clients

Founder-led media businessCreator economy

The deal machine: partnership records moved out of scattered docs into one structured pipeline, stage design matched to how deals actually move, and agreements negotiated alongside the client's other representation, from term sheet to signature.

B2B SaaSGrowth stage

A partner-by-partner audit of an inherited affiliate program: payout terms checked against actual revenue rather than sign-ups, invalid traffic identified, and the weakest sources shut off. The recovered spend covered the audit several times over, and the program now reports into the same CAC as every paid channel.

Clients stay anonymous here by default, and every figure holds up to reference checks.

What the deals teach feeds the next thesis. The loop closes.Back to the top of the loop: Growth Strategy →

Bring the deal before you sign it

A 30-minute call. Bring the term sheet, the rate card, or the program you suspect is leaking, and we'll tell you what we'd push on, honestly, including when the deal in front of you is already fair.

Book an intro callOr meet the team first