Growth Product · Layer 02

Everything between the click and the closed deal

Growth Product is the build layer of the loop: the things your buyer touches, and the measurement underneath them. Most funnels leak in both places at once, with assets that should exist but don't, and tracking that exists but nobody believes. We fix both together, because a funnel you can't measure is a guess.

Surfaces · what converts

Your buyer never sees your strategy

They see a landing page, an email, a booking flow. Surfaces are everything a buyer actually touches on the way to becoming revenue, and most funnels are missing several.

Rails · what measures

Your dashboards all claim the same win

Rails are the measurement layer: tracking, attribution, click-to-CRM capture, CAC reporting. When they're broken, every platform takes credit and nobody knows the real number.

Built together, because each is worthless alone.
Experience across
LendUp logoCopper logoGoDaddy logoPoplin logoAirstreamHunter logoPhonexa logoValidRecord logoJolleyCPA logoFirmPlus logoBrightline Media logoPuzzle.io logo
Surfaces

Everything your buyer touches

Landing pages are the obvious ones, but surfaces run wider: the lead magnet that opens a new audience, the nurture that keeps a slow deal warm, the booking flow that puts a meeting on the calendar. Every item below has shipped for a real client. But nothing here is a package; we build what your funnel is actually missing.

Custom landing pages
Built for one campaign and one audience, not adapted from your homepage. Message-matched to the ad that sends the click, and wired for measurement before launch.
Lead magnets
The asset, the gate, and the follow-up as one system. We've used these to open a second ICP for a client without touching their core funnel.
Nurture & lifecycle email
Sequences tied to real pipeline stages in your CRM, so a lead's behavior decides what they get next. No blast calendars.
Signup & booking flows
Cal.com and CRM wired so a booked call carries its full click history with it. Sales knows where every meeting came from.
Full site builds
When the whole surface layer needs replacing. Design, build, and launch oriented around inbound, with the rails installed from day one.
Rails

The measurement layer underneath

Rails are how you know what worked: the tracking, attribution and reporting that connect a click to a closed deal. It's the biggest share of the work we've shipped, and it's usually where an engagement starts, because you can't fix what you can't see.

Tracking & attribution audit
A full pass through what fires, what doesn't, and what double-counts. Most audits we've run found the platforms claiming credit for the same conversions.
Event architecture & GTM
One clean event map, deduplicated, with enhanced conversions where they belong. Rebuilt so your next hire can read it.
Click-to-CRM capture
Every form carries its click IDs (gclid, li_fat_id and friends) into the CRM, so a closed deal can be traced back to the ad that started it.
Offline conversions
Closed-won data fed back to the ad platforms, so they optimize toward revenue instead of form fills. We've wired this to four platforms for a single client.
CAC reporting in Slack
Spend, CAC by ICP, and pacing against forecast, posted to your Slack every morning. The number the whole engagement answers to.
CRM & revenue ops
HubSpot or Attio kept honest: pipeline stages that mean something, routing that works, and reporting your board can read.
How it ships

Designed by an operator, built by agents, live in days

One person owns the judgment: what to build, for whom, and how it gets measured. Agents do the production work at a pace no vendor chain can match. That's not a pitch about the future, it's how the numbers below got shipped.

95Tickets shipped in one 4-month engagement
~1/daySustained shipping pace across those four months
70 daysFrom zero online presence to nine paying clients
Proof

What this looked like for real clients

B2B SaaSFintech · Series B

Rails first: rebuilt the tracking stack and stood up the company's first ICP-level CAC reporting. Once the signal was clean, onboarding CAC improved roughly 9% month over month, and the paid account was restructured around what the rails revealed.

Martech platformGrowth stage

Rebuilt lead capture end to end: click IDs from every form into the CRM, and offline conversions wired back to four ad platforms. The launch program around it drove two new products to launch-ready.

CPA practiceProfessional services

Surfaces and rails from scratch, as one build: landing pages, booking flow, click-to-CRM tracking, then the campaigns on top. Nine paying clients in the first 70 days, break-even inside the engagement window.

Clients stay anonymous here by default, and every figure holds up to reference checks. The rails playbook is written up in full: A practical guide to full attribution tracking, from click to your CRM.

Clean rails make channels tunable.Next layer: Channel Execution

Tell us where your funnel leaks

A 30-minute call. Bring the funnel and the numbers you don't trust, and we'll tell you whether the problem is a missing surface or a broken rail, honestly, including when it's neither.