Work · Direct mail

Direct mail, launched from one panel

One of our clients wanted to test direct mail as a channel, in addition to their other paid media channels. The flow wasn’t the issue. What’s hard is getting everything right, and at scale.

So I built a panel to run it, and every part of the channel can change without touching code.

Sample data. Names and numbers are fictional.

The agent

What the Direct Mail Agent does

One workflow, from the data to the mailbox. Built for testing, so every campaign can change on its own.

Any data source

Pull from different data sources through their APIs.

Clean by default

Dedupe, clean up, and validation built into the workflow.

Templates per campaign

Custom templates for every campaign.

Batches on your schedule

Daily or monthly batch sends, as needed.

Dedicated landing pages

New dedicated landing pages for each campaign.

Preview before print

Preview the recipients and test proofs before anything prints.

Never mailed twice

A ledger per client, so no one gets the same letter twice.

Every client, one panel

Switch clients, templates, and return addresses without touching code.

ValueTesting a new creative, list, or campaign is a choice in the panel, not a code change. Every letter goes to a validated address.

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